What We're All About
Business Transformation & Brand Development Experts

Working together we can bring clarity, focus, vision and purpose to opportunities and challenges across your company.

Strategy is at our core

Everything we do starts with strategic thinking. We love questioning norms and challenging the past to create a better future for our clients. We take a holistic approach that starts at the business-level to identify challenges and opportunities. We assess the product and offering and how that impacts the brand, consumer engagement and awareness. We work with clients to create a clear, strategic direction that truly redefines where they want to go.

If nothing changes, nothing changes

Our goal is to help our clients embrace change in order to take their business to the next level. We focus on actionable strategies that transform companies at the core. Brand image and message are often the first line of noticeable changes that consumers see, but impactful change goes much deeper than branding alone. We address change at all levels of an organization. 

Urgent & Important

Many companies get caught in the trap of focusing on the wrong areas. The urgent, not important items usually top the list. Addressing these things will neither move the needle, nor significantly change the business. Then there are the non urgent, not important tasks, which we refer to as the “nice but not necessary.” Clients who work with us know our first priority is the urgent, important issues that can immediately impact a business. We also focus on the often neglected non urgent, important areas that help a company in the long-run.

Take a whisper to a roar

With our insight and new perspective, we help clients create a bigger and more powerful presence in the industry. We develop and convey a message that helps companies stand out in the marketplace, allowing them to achieve greater customer demand and industry recognition. 

Strategy is at our core

Everything we do starts with strategic thinking. We love questioning norms and challenging the past to create a better future for our clients. We take a holistic approach that starts at the business-level to identify challenges and opportunities. We assess the product and offering and how that impacts the brand, consumer engagement and awareness. We work with clients to create a clear, strategic direction that truly redefines where they want to go.

If nothing changes, nothing changes

Our goal is to help our clients embrace change in order to take their business to the next level. We focus on actionable strategies that transform companies at the core. Brand image and message are often the first line of noticeable changes that consumers see, but impactful change goes much deeper than branding alone. We address change at all levels of an organization. 

Urgent & Important

Many companies get caught in the trap of focusing on the wrong areas. The urgent, not important items usually top the list. Addressing these things will neither move the needle, nor significantly change the business. Then there are the non urgent, not important tasks, which we refer to as the “nice but not necessary.” Clients who work with us know our first priority is the urgent, important issues that can immediately impact a business. We also focus on the often neglected non urgent, important areas that help a company in the long-run.

Take a whisper to a roar

With our insight and new perspective, we help clients create a bigger and more powerful presence in the industry. We develop and convey a message that helps companies stand out in the marketplace, allowing them to achieve greater customer demand and industry recognition. 

Meet Our Team
Kelsea Moorman, Founder & Chief Strategist

Kelsea is an expert at brand positioning, business strategy, crisis management and marketing. She has worked with C-level clients across Europe, the Middle East, APAC, and North America.

Kelsea brings perspective from prior experience both in agency and in-house settings. Previously, she managed B2B and B2C public relations programs for financial companies at Prosek Partners, a Fortune 5000 company and 2016’s top-50 financial PR firms in the world. Following her agency tenure, Kelsea ran the marketing and PR department for a global financial company serving hedge funds.

Kelsea’s work has been published in public relations textbooks. She is a frequent guest lecturer at universities, and serves as a speechwriter for corporate executives.